Stop guessing what to post, promote, or prioritize next. The Small Business Marketing Handbook – Volume 2 is a 135-page printed retail marketing guide created specifically for boutique owners and small business retailers who want a practical, all-year resource they can actually use. It covers everything from branding and seasonal merchandising to social media content planning and customer retention — organized so you can open it to any section and get to work.
What's Inside
135 pages of small business marketing education and inspiration
Hundreds of seasonal merchandising and collection ideas
Branding guidance to build a recognizable retail business
Event, promotion, and sales campaign frameworks
Daily social media content prompts for consistent posting
Reels, TikTok, Instagram Stories, and Pinterest content ideas
Customer engagement and community-building strategies
Customer retention and loyalty program ideas
Live selling tips and in-store sales strategies
Actionable marketing advice organized for quick reference
Product Details
Format | Physical printed handbook
Page Count | 135 full-color pages
Dimensions | 8.5" x 11"
Binding & Finish | Premium spiral-bound, durable front and back covers
Color | Full-color throughout
Who It's For
Boutique owners planning a full season of promotions and content
Small business retailers who want a marketing plan without hiring an agency
New shop owners building their brand and social media presence from scratch
Established retailers looking for fresh ideas to re-energize their marketing
Keep this handbook on your desk and come back to it every time you need a direction — it's built to be used all year, not read once and shelved. If you're ready to market your boutique with more clarity and consistency, this is the resource to have in your corner.
